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  • Writer's pictureBrooklyn Nieves

Unveiling the Truth: The Rise of "Fake Green" in the Cemetery and Columbarium Industry

In recent years, there has been a growing awareness of environmental issues across various industries, including the funeral sector. With this heightened consciousness, many individuals are seeking eco-friendly options for their final resting places, leading to the emergence of what's been dubbed "fake green" practices in the cemetery and columbarium industry.


But what exactly is "fake green," and why should we be wary of it?


Understanding "Fake Green"

"Fake green" refers to practices, products, or services within the cemetery and columbarium industry that claim to be environmentally friendly but may not live up to their green promises upon closer inspection. These practices often prioritize marketing gimmicks over genuine sustainability efforts, misleading consumers into believing they are making eco-conscious choices.


Examples of "Fake Green" Practices

  1. Greenwashing: Some cemetery and columbarium providers engage in greenwashing, where they exaggerate or falsely claim their operations are environmentally friendly without implementing meaningful sustainability practices. This can include vague or misleading language in marketing materials, making unsubstantiated eco-friendly claims, or highlighting insignificant green initiatives while ignoring larger environmental impacts.

  2. Ineffective Solutions: Another aspect of "fake green" involves offering solutions that have minimal environmental benefits or may even be counterproductive. For instance, installing artificial turf in cemetery grounds may be marketed as a low-maintenance, eco-friendly alternative to natural grass. However, synthetic turf can have significant environmental drawbacks, including the use of non-biodegradable materials, heat retention issues, and limited biodiversity support.

  3. Lack of Transparency: Transparency is essential in assessing the environmental impact of cemetery and columbarium operations. Unfortunately, some providers may lack transparency regarding their practices, making it challenging for consumers to make informed decisions. Without clear information on how facilities manage resources, handle waste, or implement sustainable initiatives, consumers may unwittingly support "fake green" practices.


Lack of Transparency: Transparency is essential in assessing the environmental impact of cemetery and columbarium operations. Unfortunately, some providers may lack transparency regarding their practices, making it challenging for consumers to make informed decisions. Without clear information on how facilities manage resources, handle waste, or implement sustainable initiatives, consumers may unwittingly support "fake green" practices.


Navigating Toward Genuine Green Solutions

As consumers become more discerning about environmental claims, it's crucial to differentiate between genuine eco-friendly practices and "fake green" marketing tactics in the cemetery and columbarium industry. Here are some tips for making informed choices:


  1. Research: Take the time to research cemetery and columbarium providers to understand their environmental practices. Look for certifications, such as Green Burial Council accreditation, that validate genuine sustainability efforts.

  2. Ask Questions: Don't hesitate to ask providers about their environmental initiatives, waste management practices, and efforts to reduce carbon emissions. Transparency and openness are indicators of genuine commitment to sustainability.

  3. Consider Alternatives: Explore alternative burial and memorialization options that prioritize environmental stewardship, such as Homecoming Inc's columbaria, natural burials, eco-friendly caskets, and biodegradable urns. These options offer more tangible environmental benefits compared to superficial "green" claims.


By staying informed and critically evaluating environmental claims, consumers can navigate the cemetery and columbarium industry with confidence, supporting genuine green practices that honor both loved ones and the planet.


Let's strive for authenticity in our pursuit of green solutions, ensuring that our final resting places truly reflect our commitment to a sustainable future. Reach out to us today if you have have any questions pertaining our green product offering.


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